Photography task (Sue)

 What I like about this is it's 1980/90 urban hip hop style like a almost like a biggie smalls photo. It has a very 'old skool' feel to it and I like the black and white colours on the subject's darker skin and big, thick lips. I think it really captures amazing shadow on his face shape and features.
I chose it because I like it's street feel and think it looks very old yet not exactly vintage. capturing what looks like a harder and more depressing time.
I will copy it by use less light and no flash, relying on only the camera setting, zoom in as far as I can and throw the focus off SLIGHTLY. I will then use a tripod to keep the camera from shaking as it's zoomed and take the photo with the monochrome setting on a canon DSLR. It will have a grainy effect on the photo and the lighting will give the photo the deep shadows on the subject.

 I like this because it looks very old like a grandparents old photo from back in their day. I love the old look of this photo and the softness of the photo. Also, I like the soft lighting and shadow. The position of the subject is that of a school photo and looks very intelligent, how the background is fading in colour is very interesting as well. I like these elements of the photo because it shines light to our past and looks very cool.
I've chosen it because it will be a very nice image to capture on modern instruments of photography and see how they differentiate. I would achieve this with a softbox and maybe some older more vintage clothing (added effect) and blur the photo until it has the appropiate softness. Maybe a gaussian blue to one or two (On a photoshop or gimp scale) and greyscale the photo and brighten it to soften up the shadows and turn down the lights/highlights to soften up the lighter side.

 

 I like the use of technology in this photo and the opposing colours with the monochrome like photo with the fully coloured phone and screen with the photo of the person's mouth over his own mouth. I like the creativity involved and think it's a very cool effect.
I've chosen this because to me it's original and I personally haven't seen it done so it's an interesting and new thing to try as a photo.
How I will copy this is I will take a photo of my own mouth (most likely) and then get it up on my phone screen and hold it over my mouth as done in the photo. Then I will use another camera to capture this in normal colour. The mask out the phone in post production and change the back of the photo's colour (to maybe a different colour than in the photo) while keeping the mask in original colour.

I like this photo because it has a mixture of modern imagery with vintage type colours which compliment each other and add to the overall feel of the photo. I like the detail in the person's hand through to the face and torso. I like it because it looks like it would be hard to get so detailed.
I chose it because I like the simplicity of it however feel it would be challenging to pull of the detail, I love the lighting and the colours.
How I will copy it is I will use a naked light to get the harsh light ray on the subject and use an editing software to try and detail the unfocused region. If the background isn't black already I will mask the person out of the background and use a black gradient to put behind him.
Lastly, I will find a western film type of texture to put over the photo or just a regular photo filter that has the right look of colour change.

Lighting photography (Sue)

In this shot I have used a soft box overhead and reflector under the chin also known as clam shell lighting. In doing this I have gotten rid of some of the more harsh shadows which has complimented my subjects light, golden toned skin and has flattered her feminine presence in this photo. I've taken this photo on a manual focus which I adjusted the focal point so it was in the middle of the shot, targeting right on the subjects nose and eye area for the sharpest possible focus from the distance I was standing. I zoomed right into the subject before taking the shots to enable me to get a longer depth on field and blur the background; sharpening my subject. I used a low ISO of around 200, my highest aperature setting (Lowest f/stop number) and a moderately fast shutter speed of around 1/40.

 In these three shots I got closer to my subjects and the light's position is higher facing straight steeper down which I used to blacken the backgrounds behind the subject and pillar. It's been shot with a soft lighting and helps bring out the red tones and blends in the subjects yellow and red skin shades while adding subtle highlights to his hair.

In this shot the I used hard directional lighting from a naked bulb to give the photo more of a masculine appearance, making my subject appear bolder whilst using the yellow lighting to compliment his brown skin heightening the skin texture and colour. I shifted the focus to the left eye and kept my camera settings to manual on camera and lens. I looked through the viewfinder to get a better judgement of the appropriate focus for the right softness of the skin to contrast the heavy shadows.

In this photo I used a naked bulb to project hard light on the left side of the subject and positioned directly behind him to give the shot a rim lighting effect. I used a slightly quicker shutter speed to get more detail on the highlights around him (around 1/60) 

Brief programme outline and schedule (James)

The Cube



The Cube is a British game show which first aired on ITV on 22 August 2009. Presented by Phillip Schofield, it offers contestants the chance to win a top prize of £250,000 by completing challenges from within a 4m × 4m × 4m Perspex cube. The show is based on the idea that even straightforward tasks become extremely challenging when confined and put under pressure in front of a large live studio audience. Once inside contestants can feel both claustrophobic and disorientated. Using "state-of-the-art filming techniques" the show aims to demonstrate the intense anxiety which contestants undergo as they progress through each task. Colin McFarlane provides the disembodied voice of The Cube, who explains the rules of the games.


Eastenders

EastEnders is a British television soap opera, first broadcast in the United Kingdom on BBC One on 19 February 1985. EastEndersstorylines examine the domestic and professional lives of the people who live and work in the fictional London Borough of Walford in theEast End of London. The series primarily centres on the residents of Albert Square, a Victorian square of terraced houses, and its neighbouring streets, namely Bridge Street, Turpin Road and George Street. The Square encompasses a pub, street market, night club, community centre, charity shop, cafe and various small businesses, in addition to a park and allotments.


Everybody Hates Chris

Everybody Hates Chris is an American television narrative sitcom that depicts the troubled teenage experiences of comedian Chris Rock while growing up in Bedford-Stuyvesant, Brooklyn, New York City. The show is set between 1982 and 1987, but Rock himself was a teenager between 1978 and 1983. Rock grew up with a boy named Kenny Montero, whom he has often referred to as the inspiration for a lot of the episodes. In many of his interviews, Rock has described Kenny as the reason he got into comedy in the first place. The show's title parodies the hit CBS sitcom Everybody Loves Raymond, in which Rock stated: "Everybody Loves Raymond, but Everybody Hates Chris!". The show's lead actors are Tyler James Williams, Terry Crews, Tichina Arnold, Tequan Richmond, Imani Hakim, and Vincent Martella.

Task 1 (Sue) Unit Abstract

In comparison to

UNIT 24 WRITING FOR FILM & TV TASK 1 (Livia)

A screenwriter is a person who makes written blueprints of films. This person is in the original person designing the overall inspiration and understanding that they rest of the cast, crew and whomever else will start at.

Screenwriters have a task of designing the story that will be put on screen in the overall outcome of the project or idea that is being crafted, this is regardless of what other jobs within the project will do or add to this; it’s what the screenwriter crafts that will be the platform for any change or additional construction. The job is hard in the sense that a screenwriter commonly has to spend long periods of time crafting, building up and mastering a script to perfection.

A screenwriter has to be extremely imaginative in terms of having to already have a finished, ordered and perfect movie in mind to write out or at least have a perfect film, as an outcome with all of the competition is tough to pull of.

A screenwriters has to not only research whatever story they’re undertaking but develop the narrative, write and deliver the piece in the format it’s required.

Screenwriters require to present their work in a ‘Master shot’ format, as their work is unlikely to be considered without these minimum requirements harshly.

To conclude a screenwriter’s real job is to be a foundation to encourage creative flows to anybody they’re working with for or around; any body who reads their doing. They have to make their work a written film in which the reader feels one with and can see as if the script was being played out right in front of them.

A screenwriter is the fire-starter to the success of a project and without a good screen writer a good project is impossible.

Kameron Brown

UNIT 38 REVIEW 2 SOUNDTRACKS FROM 2 FILMS (Joe)

Film – Bruce Almighty

Scene – Bruce Meets God

The sounds that can be heard in this scene:

Music/Diagetic sound:

Heavenly/ Inspiration provoking music

Shouting

Footsteps

Rubbing (paper like sound)

Cabinet moving

Clapping

Dialogue:

Morgan Freeman (God)

Bruce Almighty (Main Character)

FX:

Echos

Foley:

Flapping (Paper like)

Wind gusts

A roller coaster type sound

Twinkles/chimes

Thuds

The scene uses it’s sound to help deepen the realism in the mise en scene. This is done to make the audience feel as though they are a part of the scene. In this scene this technique was evidently done partly through the use of sound for example when Bruce had opened the cabinet door and went flying on what felt like an endless ride to the other side of the car park, this was pulled off through the use of the gusting wind and maniacal screaming. The use of gusting wind and flapping paper were used to heighten how fast the character appeared to be moving. The gust giving the speedy effect whilst the paper gave the effect of moving through the air as though the paper was being shaken due to the movement. 

In the same scene Bruce delivers a very sudden clap which in my own personal theory I feel was done to keep the audience’s attention to the scene through the slower paced dialogue of Morgan Freeman also it helped express Bruce’s trait of being a lot less humble and calm compared to the God character of Morgan Freeman.

Thirdly, a footstep sound effect was used on Morgan’s shoes, I feel this was done to convey his father like manner and help convey a god like strong, serious yet calming walk to help add to his characteristic. However, Bruce didn’t appear to have those types of effects. His effects consisted more of rushing, loud claps, shouting etc. whilst Morgan on the other hand consisted of low level sounds like rubbing, footsteps and cabinet wheels moving.

Brief evaluation of drawn animations (Sue)

Evaluation of drawn animation:

A strength of a drawn animation is the artist can control the levels of details in what they are drawing, ranging from the detail in a face when a character cries or the lack of detail in a background which can help tell a story in a more in-depth way.

The weakness of drawn animation is the time consumption in the process of drawing the animation(s), having to draw it frame by frame can be tiring and hard-work to many. A minor mistake can also ruin the whole appearance and presentation of the animation and can be the difference between animation gold and a very strange looking animation. 

Morph Gym (Claymation animation) (Sue)

Claymation animation evaluation (Sue)

Description of how you create a claymation:

Claymation animation is a form of stop motion animation in which the characters, background or prop is able to be manipulated to make adjustments to it’s shape, size or position and is more commonly made from a malleable substance like clay or other dough-like substances.

Claymation, a lot like cutout animation uses slight changes between frames to give the illusion of a moving image. However, instead of using paper as the main resource, clay is used and shaped to be used as characters, backgrounds etc. to help tell a story. Different types of clay animation can range from Freeform, Strata-cut animation or Clay painting

Examples of different animated films and tv shows with the technique:

·          Pingu

·          Kli-Kla-Klawitter

·          Wallace & Gromit

·          Flushed Away (Feature film)

Strengths and weaknesses of this technique

Claymation has many advantages for example, it’s very fun to do and if you have planned it properly then it can be done very quickly and efficiently. It can be done at your at your own pace and in groups is easily formed through simple ideas and knowledge from each other.

It can be related to a concept in any topic and can be expanded and deepened to provide higher insights to story lines and plots

However, It’s easy to encounter audio problems due to how hard it is to time the movements and be hard to edit the animation.

The claymation overall is a very fun and incorporated a lot of teamwork in the group, bringing the best out of us as we enjoyed making and experimenting with the different shapes, styles and techniques used to help tell our story.

If there were anything I could change it would be the audio levels. All together I’ve been highly satisfied with how my group’s Claymation end product looked

5 Examples of Disney style, drawn animation characters (Sue)

1.

2.

3.

4

5.

300 Word cut out animation Evaluation (Sue)

How to create a cut out animation:

Cut out animations are technique of animation using flat images, shapes, props and backgrounds to create the illusion of a moving picture which can be used to tell stories, has been used to make films and even television programs which are usually cut from materials like paper, fabrics, card and photographs to represent the scenes, characters and scenery which may or may not be of access or realistic scenarios.

3 examples of different animated films and television shows which use this technique:

·      South Park

·      Blue’s Clues

·      B.O.B – Nothing On You (Featuring Bruno Mars) (http://www.youtube.com/watch?v=8PTDv_szmL0)

·      Pigeon Street

·      Strange Frame (Feature film)

·      Nintendo’s Paper Mario

Strengths and weaknesses (What you can and can’t do):

Cut out animation has many advantages for example there are more capabilities and less boundaries as to where and what level you can take your animation.  This can mean your characters can be journeying through space or adventuring in a jungle, the possibilities are nearly if not fully endless in terms of what you can do with a cut out animation

Secondly, with a cut out animation you’ll need little to no budget at all as it’s very easily pulled off with junk materials like newspapers, cards and old fabric.

Thirdly, using cut out animation means you don’t necessarily have to draw characters again for every frame making it much lighter work.

Lastly, Cut out animation is less time consuming and easy to work with and around regardless of drawing skills or other abilities. It’s usable to anybody from children to adults.

However, It’s easy to ruin a scene if there are any sudden movements or nudges so a steady hand and stiff resting object is needed and the cut outs are static so if there is a lot of action from a character then more cut outs of this character/object will possibly be needed.

Evaluation:

I found cut out animations to be highly enjoyable and brought the imaginative spirits out of the group I worked with to produce my animation, it was easily made with newspapers and a white surface. However editing it was tricky and boring.

I’m most proud of the way my animation had a highly unrealistic story line and it’s subject content were things of near impossibility. It was fun and I was satisfied by how the end product looked and had a humorous trait to it’s story.

If I could improve anything in my animation I would improve the quality, add more sound affects to help detail the story and make it clearer for the audience as well as correct some of the minor movements which did make the animation appear to have an unsmooth jump at times.

Give feedback to 5 peers on their idents

Catie Amorelli: http://catie-amorelli.blogspot.co.uk/2013/05/chanel-ident.html?showComment=1370343493046

Five different animation applications

-Television
-Internet
-Music
-T.V Series
-Flip-books

Identifying and explaining three commonalities of channel Idents (Sue)

Three commonalities of channel idents:
- memorability
- no offensive nature
- Convey channel's values, specialities and appear almost stereotypical to the viewer

Memorability:

A channel's memorability is the decider to if it's audience will pass the ident as unimportant and forget it   within a short time period or just not care. To do so channels try to make their idents as unique and eye catching through the use of visuals, abstract nature and use of colour.

No offensive nature:

This is the use of offensive language, implications or other forms of conveying offensive type of things. This can range from racism, sexism, agism etc. It just in general is something passed off as wrong by society and may gains negative attention which can make an audience complain and be unhappy when viewing and can get the company even sued or taken off-air.

Convey channel's values, specialities and appear almost stereotypical to the viewer:

Conveying the channel's values, specialities is what a company does to show what they channel is based on and often is an implication to the kind of shows, genres and subject matter that can be found on the show. For example, if you have a channel that specializes in nature based documentaries then it would be better to have an ident based on animals or plants rather than an ident based on actions films.

Appearing stereotypical to the viewer is what companies do to help increase how memorable they are to the audience. This can be done through the use of colours, action on screen and text/audio fonts etc.
A good example of this could be E4's use of the colour purple and the use of digital and pixilation animations in majority of their idents.

http://b.vimeocdn.com/ts/184/714/184714816_640.jpg < (e4 ident example)

The Historic Importance of Eadweard Muybridge

Eadweard Muybridge, is a human landmark in the field of photography and is a photographic pioneer who brought the revolutionary idea of animation to the foreground of photography and is the reason for the world's main and arguably most important form of interactive media, the moving image.

His legacy is important to how video and imagery works as well as the other industrial fields he specialized and was successfully in. His technique very basically used still imagery containing steps of an action which using the Phi Phenomenon made them understandable and appear to be moving as a sequence. This was never seen before and has changed how media has been used on the face of the earth. 

He is historically important due to the fact he brought such an idea to the table and because of this simple but unique idea moving imagery has now evolved into the blockbuster films of today as well as the still imagery he had taken to inspire some of the still imagery of today and how they may be interpreted.

My Gif Animation

my gif animation (click link)

Claymation Animation

Elevator pitch (Sue)

Pixilation film evaluation (Sue)

I was assigned a task to plan, shoot and present a 60-90 second (roughly) pixilated (stop-motion animated) film for my course's current unit. This short film had to be done to a certain standard and planned thoughtfully and with regard to how it could affect myself, my audience and the people around/helping on a two week deadline.
planning:
We had to include many different forms of pre-preparation in the buildup of our film. These were to ensure that we could get right to work with a hands-on attitude with less chance of error and a clear idea of what we're doing amoungst the cast and crew.
These included:
-Creating and agreeing on ideas amongst the crew
-Story boards
And more.
flaws:
The flaws in this method of film/photography is that it's MUCH more time consuming. Because of the shot forms, styles and types we didn't use a tripod or any other form of support. This meant I had to hold the camera still whilst maneuvering my leg into the position to capture the next shot leaving me unsure of objects or other hazards around me and unable to look to avoid harsh movement of the camera; thus ruining our film. The planning was slightly longer due to the frame rate.  Post production was long, energy draining and difficult because of the need to individually place and resize each frame. Having to insure that each frame ran smoothly and had the same duration made things also more time consuming as there was a lot more playback watching than in the standard film editing techniques.
advantages:
Its advantages were that the memory seemed to stretch for longer as well as the time of our end product also being exaggerated due to it's frame by frame nature
The production had an advantage because of the need to keep each frame still made giving directions easier without limitation to how loud or how clearly people could understand me. This meant I could position and guide my actor(s) through the shoot between shots.
Post production meant I could
Expand on my level of detail in each frame and work on what is within the mise en scene. Meaning my ideas were concentrated to a level  when in post.
what i learnt/ conclusion
I learnt that jibs, cranes, dollys and other forms of camera movement and stability support all make for an easier, smoother and less energy consuming project and that the pixilation /stop motion form of shooting uses the Pi phenomenon. Due to it's mainly static necessity during production, made it easier to keep control and direct my actors and crew.
To conclude, pixilation or stop-motion animation isn't of my preference compared to other forms of film. It was enjoyable as well as stressful to my physical as well as mental wellbeing in regards to everybody's concentration levels and extra need for breaks.

Ident Evaluation (Sue)

I think I managed my time fairly well. Out of 5 I’d score my time management a 4

Examples of where I managed time effectively could be for example when I’ve had to reschedule and manage when or where we’ll redo parts that maybe didn’t have the outcome we planned or may just have needed small tweaking and fixes.

Out of 5 I’d rate my other crewmembers a 4 because they were clear with any ideas and opinions regarding our task and were hard working throughout it, passing my satisfactory standard. They were obedient as well as observant and stern with their opinions of right and wrong. They were easy to work with, helpful and understanding when I had anything to say.

I fulfilled my role well, out of 5 I’d give my role fulfilment a 4 because the ideas were easy and clear to understand as well as it’s good feedback from my other crew members. They all seemed to enjoy the idea when I explained it into detail and were good listeners and fully prepared and determined to make the idea come to life.

I explained the ideas and went over anything a team/ the team may not have understood both one to one or as a group with my team.

I didn’t push their capabilities to an uncomfortable boundary. However, I didn’t allow my team to fall below our bar during our working periods alongside the other members who had also done the same for the rest of the team.

I feel my ident arguably answered the brief very well. I think this because the ident both conveyed the primary message of equal opportunities through it’s different use of ethnicities, styles, forms and capability levels. Also, keeping all cast at the same level in height to show the equality between them and not putting anybody above or under power to anybody else. With the spinning logo showing that it is based on and revolves around the colleges principles, morals and values to give all the same opportunities, making the ident a perfect candidate in how it answers the brief’s task.

In my opinion, the ident answers most aspects of the brief, covering the main points and objectives. It was put in an animation style of form. The type of moving image was stop motion animation (Pixilation), it was creative and took an in-depth way and almost subliminal but affective way of conveying the important key values of the college.

There weren’t many areas that didn’t work. However, it was sometimes tricky to keep everybody focused and on-task. Also because of the type of animation it was hard for the camera operator to not feel drained of strength by holding the camera relying on just arm-strength and because of the type of animation we tried to use as little break-time as possible so we didn’t lose track of our shot and have to start again or have an awkward jerk-type movement in our footage playback.

I’m most proud of the project’s outcome and how well everybody performed. I love the use of teamwork and the determination and willingness to proceed even when the task began to strain the mental and physical strength levels of the cast and crew.  

CV (Lucy)

Kameron Brown

0798 529 7991

KBTHEPHOTOGRAPHER@HOTMAIL.CO.UK

Objective

I am a Creative Media student at City of Westminster College. I believe that my attention to detail and willingness to go above and beyond expectations is what makes me a good candidate. I am a meticulous and conscientious worker, retaining excellent interpersonal and communication skills, which is required in retail environments, whether in liaising with team members or liaising with customers. From experience, I have learned to adapt quickly to new environments and can adjust my pace of work as required, to suit the often fast paced environment of the retail world. I take pride in ensuring work is always produced to the highest standard, with an eager desire to learn new skills to add to the transferable skills I already possess. Above all, I believe that my most valuable quality is my confident personality, which is valuable for handling the situations that retail roles entail.

Experience

Clarks, Oxford Street, London, UK             May 2010

Sales Assistant

Experienced adjusting to people’s needs and preferences, interacting with different people throughout the day and providing exceptional customer service expected of a highly renowned company. This enhanced my ability to work in a team in a demanding environment.

Shek’s Café, 126 Westgreen Road, London, N15 5AA                   January 2012 - October 31^st 2012

Waiter

My role consisted of customer communication and ensuring that they were pleased with their products as well as the environment and atmosphere they were buying them in. My role also included customer service, making sure that their product was delivered to them at a fast and efficient pace. I also had to be a team player and cover for my colleagues in case of possible delay to their schedule as well as pleasing the stores needs.

North Greenwich Event   December 2012

Waiter/Kitchen Staff/Cleaner          My role consisted of face to face communication in which I had to adjust to different characters, needs and requirements. I had to ensure that the event stayed smooth with my team-working as well as my independent decision making and fast-paced thinking skills. I had to also ensure the kitchen was in a tidy state and ensure it was safe to manoeuvre in and around, keeping the dishes washed and neatly packed away. Lastly my role included thoroughly cleaning the premises to a high standard.

Education

City of Westminster College, London, UK             September 2012 - Present

Results: (N/A)

Studying: Creative Media Level 3

Skills Developed/ing: Essay writing, analytical skills, widening of vocabulary, research skills, and development in independent working, creative thinking.

The John Loughborough SDA School, London, UK September 2007 - June 2012

Results: 8 GCSE’s B-C

Modules included: Mathematics (Linear), English Language, English Literature, Science, Additional Science, Art, Media Studies, ICT, and Religious Education.

Computer Skills

Packages

Ÿ  Microsoft Office – I am highly familiar with computer packages such as Microsoft Word, Excel, Access and PowerPoint. I have utilised these programs for various tasks such as writing documents for coursework, letters, preparing presentations and creating databases;

Ÿ  Internet – I have had much experience in using the Internet for researching various topics using search engines such as Google, and for everyday processes such as sending and receiving email.

Ÿ  Adobe Software - I am highly familiar with the adobe software packages such as Photoshop, After Effects,  FCP etc

Operating Systems

§ I have a good knowledge of Windows 95, 98, 2000, XP and Vista;

§ I am also familiar with Mac OSX.

Memberships

John Loughborough School council: I was elected by my class to represent the school as a member of the school council

Skills and Interests

I retain the ability to communicate on a basic level in Italian, acquiring basic knowledge of the language through study in my own time. I am very culturally inclined and enjoy travelling and experiencing foreign cultures. Also very fond of art and Media and enjoy making designs(Variety) and short films in my spare time.

References

Academic            Mr. K. Mckenzie(John Loughborough School)                        Mr. M. Damase(John Loughborough School)

                        Learning Mentor(Form Tutor)                                                Learning Mentor

                        Holcombe Road                                                                        Holcombe Road

                        London                                                                                    London

                        N17 9AD                                                                        N17 9AD

                        020 8808 7837/0795 629 2297                                                020 8808 7837

Analyse two idents

E4 has some highly distinctive and instantly noticeable idents which are more or less key to the image the channel broadcasts and conveys to it’s audience.

The most obvious yet sometimes more subconsciously picked up is the use of the colour purple and light brown in all of the adverts

E4 use this maybe because it brings a more summer approach to the channel, this keys into people’s emotional fantasies even if subconsciously triggering a more happy and cheerful visualization and assumption towards the channel overall. By doing this E4 are conveying themselves as a happy channel, which will ensure a happy, relaxing, and enjoyable atmosphere for their viewers. The colour purple actually means

“Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is said if you surround yourself with purple you will have peace of mind. Purple is a good color to use in meditation.

Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. Purple is the color most favored by artists. Thursday's color is purple.” Quoted from: (crystal-cure.com/purple.html)

I believe in using the colour purple that E4 has conveyed themselves as a very modern and relaxing yet weird channel where you can find peace of mind as well as things from the boring usual, which will be of the “New age/era” of television.

Also, by using colours like brown and gold not only do they match the colour purple in a sleek and elegant way but they also symbolize a more extra extravagant and expensive way of life; again keying into people’s natural fantasies.

The ident uses a very ‘united’ logo in which they have cleverly combined the ‘E’ and ‘4’ not only making the logo smaller and more compact but making it easier to read, understand and overall more likeable. The logo is purple and white which adds a young feel to it’s appearance in addition to the already modern layout of E4’s channel.

All of these elements add to the tone and feel by making it seem like a young, trendy, bright and relaxing television channel as much as most people seek relaxation when they turn on their televisions. In doing this has made E4 more of a ‘Young’ (Arguably) type of broadcaster, which appeals to a trendier crowd (Even having twitter hash tags)

It’s use of animation also adds to the overall affect on the viewers by using very abstract and creative approaches to how they deliver their idents to the audience

For instance:

On the other hand, the ident for channel Dave has a modern vintage setting based around the idea of surrealism. The idents hold humorous characteristics with a primary purpose of reinforcing the channel’s position being ‘The home of witty banter’.

The activities in the idents all appear to be fun, out of the ordinary and have a twist to them, all within an old English mansion.

This theme is reflected by the idents use of colour and dull post-production colour correction, which add the vintage look to the modern surreal footage. The ident shows a group of 20-30 year olds taking part in weird, fun and amusing activities coming across as almost childish which relates to the witty banter aspect the show uses. This is done through the dressing up as cowboys and shooting people from canon type of visuals Dave uses in their ident(s).

The impact on the audience is that it’s humorous elements can arguably warm the viewer’s mood to the comedy interaction of which Dave specialize in.

Why is it important that TV idents are distinctive from each other?

It’s important because without idents having differentiation, telling them apart will become much more of a task meaning the channel overall will be less memorable and unappealing.

What can a ‘good’ TV ident do, for the channel?

A good TV Ident can have a huge impact on it’s viewers by embedding their agenda’s, visual stereotype and name into the brains of whoever watches the ident putting the company in control and making keeping the channel hits high/ conveying messages, opinions and mind- playing brain washing methods easier.

When you are creating an ident for use on Television what things do you need to be mindful to avoid. List 3 things:

·      Racism

·      Dialogue

·      Copyright breaching laws