Analyse two idents

E4 has some highly distinctive and instantly noticeable idents which are more or less key to the image the channel broadcasts and conveys to it’s audience.

The most obvious yet sometimes more subconsciously picked up is the use of the colour purple and light brown in all of the adverts

E4 use this maybe because it brings a more summer approach to the channel, this keys into people’s emotional fantasies even if subconsciously triggering a more happy and cheerful visualization and assumption towards the channel overall. By doing this E4 are conveying themselves as a happy channel, which will ensure a happy, relaxing, and enjoyable atmosphere for their viewers. The colour purple actually means

“Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is said if you surround yourself with purple you will have peace of mind. Purple is a good color to use in meditation.

Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. Purple is the color most favored by artists. Thursday's color is purple.” Quoted from: (crystal-cure.com/purple.html)

I believe in using the colour purple that E4 has conveyed themselves as a very modern and relaxing yet weird channel where you can find peace of mind as well as things from the boring usual, which will be of the “New age/era” of television.

Also, by using colours like brown and gold not only do they match the colour purple in a sleek and elegant way but they also symbolize a more extra extravagant and expensive way of life; again keying into people’s natural fantasies.

The ident uses a very ‘united’ logo in which they have cleverly combined the ‘E’ and ‘4’ not only making the logo smaller and more compact but making it easier to read, understand and overall more likeable. The logo is purple and white which adds a young feel to it’s appearance in addition to the already modern layout of E4’s channel.

All of these elements add to the tone and feel by making it seem like a young, trendy, bright and relaxing television channel as much as most people seek relaxation when they turn on their televisions. In doing this has made E4 more of a ‘Young’ (Arguably) type of broadcaster, which appeals to a trendier crowd (Even having twitter hash tags)

It’s use of animation also adds to the overall affect on the viewers by using very abstract and creative approaches to how they deliver their idents to the audience

For instance:

On the other hand, the ident for channel Dave has a modern vintage setting based around the idea of surrealism. The idents hold humorous characteristics with a primary purpose of reinforcing the channel’s position being ‘The home of witty banter’.

The activities in the idents all appear to be fun, out of the ordinary and have a twist to them, all within an old English mansion.

This theme is reflected by the idents use of colour and dull post-production colour correction, which add the vintage look to the modern surreal footage. The ident shows a group of 20-30 year olds taking part in weird, fun and amusing activities coming across as almost childish which relates to the witty banter aspect the show uses. This is done through the dressing up as cowboys and shooting people from canon type of visuals Dave uses in their ident(s).

The impact on the audience is that it’s humorous elements can arguably warm the viewer’s mood to the comedy interaction of which Dave specialize in.

Why is it important that TV idents are distinctive from each other?

It’s important because without idents having differentiation, telling them apart will become much more of a task meaning the channel overall will be less memorable and unappealing.

What can a ‘good’ TV ident do, for the channel?

A good TV Ident can have a huge impact on it’s viewers by embedding their agenda’s, visual stereotype and name into the brains of whoever watches the ident putting the company in control and making keeping the channel hits high/ conveying messages, opinions and mind- playing brain washing methods easier.

When you are creating an ident for use on Television what things do you need to be mindful to avoid. List 3 things:

·      Racism

·      Dialogue

·      Copyright breaching laws