Ident Evaluation (Sue)

I think I managed my time fairly well. Out of 5 I’d score my time management a 4

Examples of where I managed time effectively could be for example when I’ve had to reschedule and manage when or where we’ll redo parts that maybe didn’t have the outcome we planned or may just have needed small tweaking and fixes.

Out of 5 I’d rate my other crewmembers a 4 because they were clear with any ideas and opinions regarding our task and were hard working throughout it, passing my satisfactory standard. They were obedient as well as observant and stern with their opinions of right and wrong. They were easy to work with, helpful and understanding when I had anything to say.

I fulfilled my role well, out of 5 I’d give my role fulfilment a 4 because the ideas were easy and clear to understand as well as it’s good feedback from my other crew members. They all seemed to enjoy the idea when I explained it into detail and were good listeners and fully prepared and determined to make the idea come to life.

I explained the ideas and went over anything a team/ the team may not have understood both one to one or as a group with my team.

I didn’t push their capabilities to an uncomfortable boundary. However, I didn’t allow my team to fall below our bar during our working periods alongside the other members who had also done the same for the rest of the team.

I feel my ident arguably answered the brief very well. I think this because the ident both conveyed the primary message of equal opportunities through it’s different use of ethnicities, styles, forms and capability levels. Also, keeping all cast at the same level in height to show the equality between them and not putting anybody above or under power to anybody else. With the spinning logo showing that it is based on and revolves around the colleges principles, morals and values to give all the same opportunities, making the ident a perfect candidate in how it answers the brief’s task.

In my opinion, the ident answers most aspects of the brief, covering the main points and objectives. It was put in an animation style of form. The type of moving image was stop motion animation (Pixilation), it was creative and took an in-depth way and almost subliminal but affective way of conveying the important key values of the college.

There weren’t many areas that didn’t work. However, it was sometimes tricky to keep everybody focused and on-task. Also because of the type of animation it was hard for the camera operator to not feel drained of strength by holding the camera relying on just arm-strength and because of the type of animation we tried to use as little break-time as possible so we didn’t lose track of our shot and have to start again or have an awkward jerk-type movement in our footage playback.

I’m most proud of the project’s outcome and how well everybody performed. I love the use of teamwork and the determination and willingness to proceed even when the task began to strain the mental and physical strength levels of the cast and crew.  

CV (Lucy)

Kameron Brown

0798 529 7991

KBTHEPHOTOGRAPHER@HOTMAIL.CO.UK

Objective

I am a Creative Media student at City of Westminster College. I believe that my attention to detail and willingness to go above and beyond expectations is what makes me a good candidate. I am a meticulous and conscientious worker, retaining excellent interpersonal and communication skills, which is required in retail environments, whether in liaising with team members or liaising with customers. From experience, I have learned to adapt quickly to new environments and can adjust my pace of work as required, to suit the often fast paced environment of the retail world. I take pride in ensuring work is always produced to the highest standard, with an eager desire to learn new skills to add to the transferable skills I already possess. Above all, I believe that my most valuable quality is my confident personality, which is valuable for handling the situations that retail roles entail.

Experience

Clarks, Oxford Street, London, UK             May 2010

Sales Assistant

Experienced adjusting to people’s needs and preferences, interacting with different people throughout the day and providing exceptional customer service expected of a highly renowned company. This enhanced my ability to work in a team in a demanding environment.

Shek’s Café, 126 Westgreen Road, London, N15 5AA                   January 2012 - October 31^st 2012

Waiter

My role consisted of customer communication and ensuring that they were pleased with their products as well as the environment and atmosphere they were buying them in. My role also included customer service, making sure that their product was delivered to them at a fast and efficient pace. I also had to be a team player and cover for my colleagues in case of possible delay to their schedule as well as pleasing the stores needs.

North Greenwich Event   December 2012

Waiter/Kitchen Staff/Cleaner          My role consisted of face to face communication in which I had to adjust to different characters, needs and requirements. I had to ensure that the event stayed smooth with my team-working as well as my independent decision making and fast-paced thinking skills. I had to also ensure the kitchen was in a tidy state and ensure it was safe to manoeuvre in and around, keeping the dishes washed and neatly packed away. Lastly my role included thoroughly cleaning the premises to a high standard.

Education

City of Westminster College, London, UK             September 2012 - Present

Results: (N/A)

Studying: Creative Media Level 3

Skills Developed/ing: Essay writing, analytical skills, widening of vocabulary, research skills, and development in independent working, creative thinking.

The John Loughborough SDA School, London, UK September 2007 - June 2012

Results: 8 GCSE’s B-C

Modules included: Mathematics (Linear), English Language, English Literature, Science, Additional Science, Art, Media Studies, ICT, and Religious Education.

Computer Skills

Packages

Ÿ  Microsoft Office – I am highly familiar with computer packages such as Microsoft Word, Excel, Access and PowerPoint. I have utilised these programs for various tasks such as writing documents for coursework, letters, preparing presentations and creating databases;

Ÿ  Internet – I have had much experience in using the Internet for researching various topics using search engines such as Google, and for everyday processes such as sending and receiving email.

Ÿ  Adobe Software - I am highly familiar with the adobe software packages such as Photoshop, After Effects,  FCP etc

Operating Systems

§ I have a good knowledge of Windows 95, 98, 2000, XP and Vista;

§ I am also familiar with Mac OSX.

Memberships

John Loughborough School council: I was elected by my class to represent the school as a member of the school council

Skills and Interests

I retain the ability to communicate on a basic level in Italian, acquiring basic knowledge of the language through study in my own time. I am very culturally inclined and enjoy travelling and experiencing foreign cultures. Also very fond of art and Media and enjoy making designs(Variety) and short films in my spare time.

References

Academic            Mr. K. Mckenzie(John Loughborough School)                        Mr. M. Damase(John Loughborough School)

                        Learning Mentor(Form Tutor)                                                Learning Mentor

                        Holcombe Road                                                                        Holcombe Road

                        London                                                                                    London

                        N17 9AD                                                                        N17 9AD

                        020 8808 7837/0795 629 2297                                                020 8808 7837

Analyse two idents

E4 has some highly distinctive and instantly noticeable idents which are more or less key to the image the channel broadcasts and conveys to it’s audience.

The most obvious yet sometimes more subconsciously picked up is the use of the colour purple and light brown in all of the adverts

E4 use this maybe because it brings a more summer approach to the channel, this keys into people’s emotional fantasies even if subconsciously triggering a more happy and cheerful visualization and assumption towards the channel overall. By doing this E4 are conveying themselves as a happy channel, which will ensure a happy, relaxing, and enjoyable atmosphere for their viewers. The colour purple actually means

“Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is said if you surround yourself with purple you will have peace of mind. Purple is a good color to use in meditation.

Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. Purple is the color most favored by artists. Thursday's color is purple.” Quoted from: (crystal-cure.com/purple.html)

I believe in using the colour purple that E4 has conveyed themselves as a very modern and relaxing yet weird channel where you can find peace of mind as well as things from the boring usual, which will be of the “New age/era” of television.

Also, by using colours like brown and gold not only do they match the colour purple in a sleek and elegant way but they also symbolize a more extra extravagant and expensive way of life; again keying into people’s natural fantasies.

The ident uses a very ‘united’ logo in which they have cleverly combined the ‘E’ and ‘4’ not only making the logo smaller and more compact but making it easier to read, understand and overall more likeable. The logo is purple and white which adds a young feel to it’s appearance in addition to the already modern layout of E4’s channel.

All of these elements add to the tone and feel by making it seem like a young, trendy, bright and relaxing television channel as much as most people seek relaxation when they turn on their televisions. In doing this has made E4 more of a ‘Young’ (Arguably) type of broadcaster, which appeals to a trendier crowd (Even having twitter hash tags)

It’s use of animation also adds to the overall affect on the viewers by using very abstract and creative approaches to how they deliver their idents to the audience

For instance:

On the other hand, the ident for channel Dave has a modern vintage setting based around the idea of surrealism. The idents hold humorous characteristics with a primary purpose of reinforcing the channel’s position being ‘The home of witty banter’.

The activities in the idents all appear to be fun, out of the ordinary and have a twist to them, all within an old English mansion.

This theme is reflected by the idents use of colour and dull post-production colour correction, which add the vintage look to the modern surreal footage. The ident shows a group of 20-30 year olds taking part in weird, fun and amusing activities coming across as almost childish which relates to the witty banter aspect the show uses. This is done through the dressing up as cowboys and shooting people from canon type of visuals Dave uses in their ident(s).

The impact on the audience is that it’s humorous elements can arguably warm the viewer’s mood to the comedy interaction of which Dave specialize in.

Why is it important that TV idents are distinctive from each other?

It’s important because without idents having differentiation, telling them apart will become much more of a task meaning the channel overall will be less memorable and unappealing.

What can a ‘good’ TV ident do, for the channel?

A good TV Ident can have a huge impact on it’s viewers by embedding their agenda’s, visual stereotype and name into the brains of whoever watches the ident putting the company in control and making keeping the channel hits high/ conveying messages, opinions and mind- playing brain washing methods easier.

When you are creating an ident for use on Television what things do you need to be mindful to avoid. List 3 things:

·      Racism

·      Dialogue

·      Copyright breaching laws