Vertigo Films (Barrington) Task 3

Vertigo Films  


"Vertigo Films is a British film production and film distribution company based in London, England.
Vertigo Films has been responsible for the production and distribution of Bronson, StreetDance 3D and Monsters.
Vertigo Films was created in 2002 by producers Allan Niblo (producer of Human Traffic and South West 9),
James Richardson (producer of Kiss Kiss (Bang Bang)), director Nick Love (screenwriter and, prior to company
formation, director of Goodbye Charlie Bright and The Football Factory),
distributor Rupert Preston (distributor of Chopper, Chasing Amy and Bride of Chucky, among others),
and entrepreneur Rob Morgan. The company was formed for the express purpose of distributing and producing two films, T
he Football Factory and It's All Gone Pete Tong; its current stated goal is to produce and distribute four films per year". (Quoted from a Wikipedia search)

StreetDance is a typical example of Vertigo's working history. They managed to gain a wider range audience which can  seem to apply to most types of viewers
This is done in my opinion through the use of music in the film's primary story-line and key foundation to how the film has been structured and pictured as well as visually drafted and planned to carry out the story. As music is one of life's
elements which we as people have little control over our choice in terms of audience consumption (Plainly because music is the pattern of silence and sound),

This means it's only natural for our ears to listen to and feel a part of the films catchy dance music and story's thumping bass lines; as well as all of it's verbal promotion and visual advertisments.
Predominantly the audience for Street dance I believe is more of a younger aged viewer, due to the diversity in operation, creativity and imaginative ability found in younger audiences.
This gives the film an almost inspirational potential in it's distribution and audience consumption.
However, 'Top Cat: The Movie' received awful reviews and feedback for looking "Trashy, Cheap" and being quoted as "The disaster of the year" by the Guardian's Peter Bradshaw to name few, yet still managed to have a box office of around 15m (http://en.wikipedia.org/wiki/Top_Cat:_The_Movie). An appropriate audience range in my opinion would be a mixture of adults of age 30-50 and youth aged 7-12. 

I feel this is because Top Cat is an old enough film for adults globally to know of it's episodes and impact on their own childhoods. Parallel to that, it's also a cartoon which can still be found in today's television
but with a newer and more modern audience (The children of today).

How they have reached their audience with this example (Top Cat) is through the audiences trust in the product, assuming that if they had the imagination to watch the episodes, that the movie would prove big and be well worth the money and time.

One of Vertigo's key professions which help make them able to stand out from it's competitors is it's accessibility to making 3D films and the consistency of which they produce them.