Evaluation (Sue)

Evaluation – Kleenex Advert

For my task, my partner and me had to produce an advert. Our first idea was to approach the advert foundation from a simplistic yet highly affective and relevant aspect. The idea to shoot an advert for Kleenex’s new range of tissue came due to Britain’s current weather state and how it had been affecting me as well as the people around me. We finally agreed that it would be a Kleenex advert which lead us onto the new task of brainstorming, drawing the story board and arranging the times and places we would meet and produce the advert.

The advert took near to a whole day to film and we couldn’t film every all the scenes we had planned due to licensing and law infringement however we improvised and made fast variations to how the advert will outcome and what we’ll need to do to get our final product to as high a standard as our original ideas and vision. In the end we concluded that the audience didn’t need to see the first scene so we cautiously added a sound affect as replacement in order to convey to our audience what the mise en scene is based around and the current plot and storyline behind it; on a whole I believe our outcome was very faithful to the original vision.

What I have learned from this task is how to structure a TV advert whilst acknowledging the pre-preparation needed to write, prepare and carry out an advert. Also I have learned the necessities to making a TV advert.

There are a few things I would do differently, but if I could change anything about my task outcome and pre-preparation I’d most probably:

-Make the shots shorter and easier to edit

I sometimes found the shots were sometimes long, shaky or lacked the effects visualized due to wind sound.

-Have a no tolerance attitude to laziness

After long periods of times, myself and the crew I worked on the advert with felt drained which caused us to be unfocused, lazy and off-task occasionally. This opened my eyes to the importance of breaks and how they can affect some people.

-Make the shots steadier and be more considerate of the subjects and their framing.

Because there were a lot of shots of the subjects moving out of frame sometimes.

-Get the work done faster from an earlier time.

Because it’s more convenient if the work is started on right away (considering any other tasks or errands) and if not able, to find time within the busy schedules to make the advert actually happen.

I’m most proud of the hard work and effort in the extreme cold weather in consideration of the costumes used as well as how the shots came out and how high the quality stayed after exportation and upload.

I’m also proud of how the costumes came together based on improvising.

The advert I believe done a good job of communicating to the product due to the sound effects (sneezing), the story line (needing a tissue)

Compared to a professional television advert, I feel as though opinions would be quite bias because I feel the advert is just as relevant and unique as a more professional advert to the product; especially taking notice of how long, flashy and over-done a lot of adverts can be in my opinion.