Analysis of Interactive Videos:
Example 1:
GINGERS DO HAVE SOULS!! (http://www.youtube.com/watch?v=EY39fkmqKBM) (Platform for video is Youtube.com)
The video 'GINGERS DO HAVE SOULS!!' shows us a male with ginger hair who uses his self-made video to express his disgust and hatred in detail to the typical stereotype that gingers don't have souls, friends etc. He also shares a few situations he has been in with his audience. Maybe unintentionally, his target audience is cleverly targeted in a way which makes it lovable by everybody as it relates in some way to everybody. This is done because his target audience is ginger people who can relate to him, and people who aren't ginger who do this, also he targeted people who have witnessed or are just curious.
In doing this, he has merged all possible types of viewer which in doing so has made his video so credited.
The purpose of the video is to inform with self expression and create change. However, although that was the creators plan, the end result was closer to comedy and became viral.
The image quality is poor, but visible enough to contribute toward the point he is getting across, the sound quality is decent and clear; nothing extraordinary. There were no obvious form of editing, there were no jump-shots or transitions.
Example 2: Come Dine With Man (www.youtube.com/watch?v=M4wpDqggBqQ) (Platform for video is Youtube.com)
The Video Come Dine With Man is a video show only found on the internet, It is a comedy reenactment of the original hit television show Come Dine With Me; describing the choice of name. It stars the underground up&coming comedians in London. In the comedy, the 4 main actors are challenged with making a meal for their company. However, as it's a comedy, they've added a twist and made abnormal or exaggerated characteristics, attributes and traits. They're target audience are those living in the U.K, people of lower financial positions but their primary audience are just the common(everyday) person. The video is low budgeted, and they have created their characters accordingly and making all 4 one of the common characters your could find in the streets of london.
The purpose of the video is purely comedy and entertainment. They've grasped their audience by making key elements of the video (Characters, scenes, storyline) relatable, which makes the video funny to watch.
The video is HD compatible, and hasn't had any file compression. The sound quality is good, clear and affective. The editing is smooth, crisp and clean. Shot as a .mov file.
Example 3: Meet The Superhumans: 2012 Paralympics (www.youtube.com/watch?v=kKTamH__xuQ) (Platform for video is Youtube.com)
The viral marketing video Meet The Superhumans is an advert dedicated to tributing and supporting the British paralympic team as well as promoting the event and inspiring their viewers. The advert shows the paralympic athletes doing activities in couragous, hardworking and some what violent manner. In doing this the advert is a display of their patriotism to Great Britain (Team GB) and passion for the event. The target audience are those living in Britain, those who don't see or appreciate the efforts of the athletes and the people who are also patriotic and/or supportive of the athletes. The quality is outstanding, the sound is background music(Classic hip-hop). The music adds an inspirational, proud, 'at home' feeling to the video and adds an original urban feel. The video is shot in HD (.mov), the jumpshots, shots, angles etc are all brilliant and cleverly used to make the audience feel as though they are a part of the experience.
Example 2: Come Dine With Man (www.youtube.com/watch?v=M4wpDqggBqQ) (Platform for video is Youtube.com)
The Video Come Dine With Man is a video show only found on the internet, It is a comedy reenactment of the original hit television show Come Dine With Me; describing the choice of name. It stars the underground up&coming comedians in London. In the comedy, the 4 main actors are challenged with making a meal for their company. However, as it's a comedy, they've added a twist and made abnormal or exaggerated characteristics, attributes and traits. They're target audience are those living in the U.K, people of lower financial positions but their primary audience are just the common(everyday) person. The video is low budgeted, and they have created their characters accordingly and making all 4 one of the common characters your could find in the streets of london.
The purpose of the video is purely comedy and entertainment. They've grasped their audience by making key elements of the video (Characters, scenes, storyline) relatable, which makes the video funny to watch.
The video is HD compatible, and hasn't had any file compression. The sound quality is good, clear and affective. The editing is smooth, crisp and clean. Shot as a .mov file.
Example 3: Meet The Superhumans: 2012 Paralympics (www.youtube.com/watch?v=kKTamH__xuQ) (Platform for video is Youtube.com)
The viral marketing video Meet The Superhumans is an advert dedicated to tributing and supporting the British paralympic team as well as promoting the event and inspiring their viewers. The advert shows the paralympic athletes doing activities in couragous, hardworking and some what violent manner. In doing this the advert is a display of their patriotism to Great Britain (Team GB) and passion for the event. The target audience are those living in Britain, those who don't see or appreciate the efforts of the athletes and the people who are also patriotic and/or supportive of the athletes. The quality is outstanding, the sound is background music(Classic hip-hop). The music adds an inspirational, proud, 'at home' feeling to the video and adds an original urban feel. The video is shot in HD (.mov), the jumpshots, shots, angles etc are all brilliant and cleverly used to make the audience feel as though they are a part of the experience.
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