1. Explain what TV advertising is.
· - A commercial advertisement
on television (usually abbreviated to TV commercial, ad, ad-film, and known in UK as advert, or TV Advert) is a span of television programming
produced and paid for by an organization, which conveys a message, typically to
market a product or service. Advertising revenue provides a significant portion
of the funding for most privately owned television networks.
The vast majority of television advertisements today consist of brief
advertising spots, ranging in length from a few seconds to several minutes (as
well as program-length infomercials).
Advertisements of this sort have been used to promote a wide variety of goods,
services and ideas since the dawn of television.
2. View three different contemporary TV adverts
and list three key characteristics of them.
· - Direct Line Advert: Simple & Upbeat Storyline –The ad done
more than convey information; it told a story.
· - Smoking Kills: Character Dialogue to Tell a Story –
Changing a message from simple prose to a conversation will give the story
life.
· -Levi Denim: Build an Emotional Connection – The brain
identifies an emotional experience as important enough to remember, which
in turn resonates with the audience.
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