Analysis of Television Adverts
Example 1:
Cow & Gate: Supergroup (http://www.bestadsontv.com/ad/48008/Cow-Gate-Supergroup) (Platform for advert was Television, however this specific platform is a chart on best adverts of 2012 found on 'Bestadsontv.com')
In the Video (Cow & Gate: Supergroup) we see a child walking into a room, looking lost she stumbles upon a range of instruments. A congregation of children gather and are intreged by the instruments and begin experimenting and playing with them. After a small test-run of the instruments. The toddlers begin to play music in sync. The whole concept of the advert is to 'feed their personalities', implying that the product will help them do extraordinary things, keep them creative and self expressive; which seems healthy and as the better option to any alternatives. The target audience are parents of babies or toddlers, which explains the use of toddlers and babies in the advert making the advert fit for it's purpose.
The image and audio quality is clear, professional and almost like a short film, however I am unaware of the memory size or file format. There are a range of different camera shots from establishing, C.U(close-ups) and M.S (mid-shots)
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